Stop Surviving the School Day. Start Designing a Practice You Own.
You became a speech-language pathologist to make a difference. But navigating school systems, competing demands, and professional expectations can sometimes leave you questioning your purpose.
Practice by Design invites you to reclaim your professional identity, strengthen your voice, and approach your work with renewed intention.
“Your practice should reflect not only what you do, but who you are and the difference you want to make.”
Written For:

Your Practice. Your Voice. Your Design.
School systems present complex pressures, but your agency as a professional does not have to be compromised. Here is what you’ll uncover inside the pages of Practice by Design:
Reclaim Your Professional Identity
Reconnect with your professional purpose, embrace your expertise and recognize the unique contributions that you bring to students, families and school communities. Your identity is more than your job description, schedule or your case load.
Design Your Practice with Intention
Move beyond simply responding to daily expectations. Learn to reflect on familiar routines, question practices that no longer serve there intended purpose, and make thoughtful choices grounded in professional judgement. You may not control every circumstance but you can be intentional about how you respond, advocate, and practice.
Lead Through Conversation and Connection
Discover how intentional communication, professional courage and meaningful relationships can transform the way you navigate school systems. From classrooms to IEP Meetings, learn to contribute with confidence, cutivate with trust and create opportunities for collaboration. Leadership doesn't always begin with a title sometimes, it begins with conversation.

Teresa A. Cherry-Cruz
MS, CCC-SLP
Founder, Cherry Cruz Consultants LLC
A Book Written from Experience, Reflection, and Possibility
“Graduate school taught me the science; experience taught me to practice.”
After more than three decades working in school systems as a speech-language pathologist and educational leader, I understand the challenges and possibilities that shape our professional journeys.
I wrote Practice by Design to encourage speech-language pathologists to move from reacting to leading, from questioning their professional value to recognizing their influence, and from surviving within systems to intentionally designing their practice.
This is the book I wish I had when I began my professional journey.
— Teresa A. Cherry-Cruz, MS, CCC-SLP
Author & Educational Consultant
Book Your Practice by Design Strategy Session
Curious what intentional, design-driven practice could look like for you? Reserve a complimentary 1:1 strategy conversation with Teresa A. Cherry-Cruz, MS, CCC-SLP and take the first step toward a practice that reflects your purpose and voice.
Your Next Chapter Begins Here.
Ready to begin designing a professional practice that reflects your purpose, voice, and expertise? Enter your name and email below to continue to Amazon, where you can purchase your copy of Practice by Design.
“Because you should never have to lose your soul to make a difference.”
Step into your school tomorrow with newfound clarity, grounded purpose, and a practice designed by you, for the students and families who need your voice.
